It's P.ink with good cause. For IMMEDIATE release To showcase the healing potential of reconstructive ink, today P.INK debuts a video documenting one survivor's experience. The video chronicles Los Angeles breast cancer survivor Molly Ortwein getting a seven hour scar coverage tattoo. Through a beta version of P.INK, Ortwein connected with Miami-based tattoo artist Colby Butler, who inked her two-year-old mastectomy scars this past January. "I was the last person you'd expect to get a tattoo," said Ortwein. "But I rethought my options after my doctor told me that I wouldn't get my nipples back. My coverage tattoos gave me the confidence to close that chapter and move forward." Ortwein's video can be seen at http://youtu.be/kzO2U0fJ0jM. "We created P.INK to give women like Molly a new tool for moving on," said Noel Franus, who created P.INK as a non-profit passion project at Boulder, Colo.--based advertising agency CP+B. He is also Molly's brother-in-law. "When reconstruction doesn't cut it, we want to give survivors a chance to re-envision themselves with an entirely blank slate."