Question: Should Jewelry be Rotated During Cleaning?
Answer: The reason some piercers advise rotating the jewerly is to keep it from adhering to the skin during the healing process, and to ensure that the entire piece of jewerly and the pierce (hole) itself are thoroughly cleaned. The reason for advising against this practice is because too many people rotate unclean jewelry and push the crusties, dirt and germs right back into the piercing. The latter can be avoided simply by ensuring that the jewelry is completely cleaned (per your aftercare instructions) before spinning or rotating the jewelry. However, in my own experience, I do find that it seems most effective to just wash the piercing thoroughly and not worry about rotating the jewerly unless you notice it trying to stick.
